Privacy Policy

1. Who We Are

EuroBrit Arcade is operated by EuroBrit Marketing Group Ltd. Our registered office is at 15 Paternoster Row, Sheffield, S1 2BX, United Kingdom (88028596). You can reach us at support@eurobritmarketinggroup.com.

We operate a free-to-play social arcade at eurobritmarketinggroup.com. No real money is ever exchanged. This policy explains what personal data we collect, why, and how we protect it, in accordance with UK GDPR and the Data Protection Act 2018.

2. Data We Collect

Because you can play without creating an account, we collect minimal personal data:

• Automatically collected: IP address (truncated), browser type, device type, pages visited, session duration. Collected via Cloudflare Web Analytics.
• Cookies and local storage: consent preferences (__cc_v1), age-gate confirmation (__age_ok). See our Cookie Policy for full details.
• Contact form submissions: name, email address, and the message you send us. Used solely to respond to your enquiry.

We do not collect payment information, financial data, or any gambling-related personal information — no real-money activity takes place on this site.

3. Why We Use Your Data

• Site operation (legitimate interest): security, fraud prevention, load balancing via Cloudflare.
• Analytics (consent): understanding aggregate traffic to improve the arcade. We use Cloudflare Web Analytics, which does not set cross-site tracking cookies.
• Responding to enquiries (contract/legitimate interest): when you contact us, we use your details to reply.
• Legal compliance: retaining records as required by applicable law.

4. Cookies

We use a small number of cookies and local storage items. For a full breakdown of categories, durations, and how to manage your preferences, please read our Cookie Policy.

5. Data Retention

• Analytics data: retained in aggregate form for up to 90 days.
• Contact enquiries: retained for up to 12 months, then deleted.
• Consent records: retained for 24 months from the date of consent.

6. Third Parties

We share data with the following service providers only to the extent necessary:

• Cloudflare, Inc.: CDN, DDoS protection, and privacy-first analytics. Cloudflare processes data under a Data Processing Agreement. See Cloudflare's privacy policy.
• Google LLC: Only when a visitor arrives via a paid Google Ads campaign. Google may set advertising cookies with consent. See Google's privacy policy.

We do not sell personal data to any third party.

7. Your Rights (UK GDPR)

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate data.
• Erasure ("right to be forgotten") where no lawful basis for retention exists.
• Restrict or object to processing.
• Data portability (where processing is by automated means and based on consent or contract).
• Withdraw consent at any time without affecting prior processing.

To exercise any right, email support@eurobritmarketinggroup.com. We will respond within 30 days. If you are unsatisfied with our response you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

All traffic is served over HTTPS. We do not store financial data. Cloudflare provides network-layer security. We regularly review our data-handling practices and update them as needed.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision. Continued use of the site after a change constitutes acceptance of the updated policy.

10. Contact

Data controller: EuroBrit Arcade Studios Ltd, 15 Paternoster Row, Sheffield, S1 2BX, United Kingdom. Email: support@eurobritmarketinggroup.com.