Cookie Policy
1. What Cookies Are
Cookies are small text files placed on your device when you visit a website. Similar technologies — including local storage and session storage — work in analogous ways and are covered by this policy. Cookies allow sites to remember information about your visit, such as your preferences or consent choices.
2. Why We Use Cookies
We use cookies to keep EuroBrit Arcade running correctly, remember your preferences (such as whether you have confirmed your age), and understand how visitors use our games so we can improve the experience. We do not use cookies to identify you personally or to run a monetisation loop — there is no real money on this site.
3. Categories of Cookies We Use
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Strictly Necessary | Keep the site operational: session handling, security, age-gate confirmation, and storing your cookie-consent choice. No consent required. | __age_ok, __cc_v1 | Session – 12 months |
| Performance / Analytics | Anonymous measurement of traffic patterns to improve the arcade. Set only with your consent. | __cf_bm (Cloudflare Web Analytics) | Up to 30 days |
| Functional | Remembers UI preferences such as game sound settings and accepted age-gate state across sessions. Set only with consent. | localStorage keys for game prefs | Up to 12 months |
| Advertising / Targeting | When a visitor arrives via a paid Google Ads or Microsoft Advertising campaign, those platforms may set advertising cookies. Set only with your explicit consent. Third parties: Google LLC (cookie policy) and Microsoft (privacy statement). | Google Ads cookies, Microsoft Clarity cookies | Up to 13 months |
4. Lawful Basis (UK GDPR + PECR)
Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), strictly necessary cookies are placed on the basis of legitimate interest — they are essential for the site to function and no consent is required. All other cookie categories (performance, functional, and advertising) are set only on the basis of your freely given, informed opt-in consent. You may withdraw consent at any time; this will not affect any processing that occurred before withdrawal.
5. How to Manage Your Cookies on EuroBrit Arcade
When you first visit the arcade, a consent banner gives you two choices: "Accept all" or "Essential only". Your choice is stored in your browser's local storage under the key __cc_v1. To change your preference later, clear that key via your browser's developer tools, or clear your site data entirely and revisit — the banner will appear again.
6. How to Manage Cookies in Your Browser
You can instruct your browser to refuse or delete cookies at any time. Note that disabling strictly necessary cookies may affect site functionality. Browser guides:
7. Third-Party Cookies and Services
The following third-party services may set cookies or use similar technologies on this site, subject to your consent choices:
- Cloudflare, Inc.: provides CDN, security, and privacy-first analytics. May set
__cf_bmfor bot management. Cloudflare Cookie Policy. - Google LLC: advertising cookies are set only when a visitor arrives via a Google Ads campaign and has consented. Google Cookie Policy.
- Microsoft: advertising cookies set only via Microsoft Advertising campaigns with consent. Microsoft Privacy Statement.
8. Do Not Track and Global Privacy Control
We honour the Global Privacy Control (GPC) signal. If your browser sends a GPC header, we treat it as a withdrawal of consent for analytics and advertising cookies — only strictly necessary cookies will be set. We do not currently act on the older DNT (Do Not Track) header, as it has no standardised enforcement mechanism, but GPC is respected in all cases.
9. Changes to This Policy
We may update this Cookie Policy from time to time. The "Last updated" date at the top of this page reflects the latest revision. We recommend checking back periodically.
10. Contact
Questions about this Cookie Policy? Email support@eurobritmarketinggroup.com. Our registered office: 15 Paternoster Row, Sheffield, S1 2BX, United Kingdom.